Social psychology

Background. Rapid changes in work and career systems have increased the importance of proactive career regulation. Career crafting refers to intentional behaviors through which individuals shape career-related resources, relationships, meanings, and task boundaries. However, dedicated instruments for assessing career crafting are limited, and no Russian-language measure has yet been validated.

Objective. To adapt and validate the Career Crafting Assessment (CCA-R) for Russian-speaking samples.

Design. A cross-sectional online survey included 1,100 employed respondents from different regions of Russia. The study examined the factor structure, reliability, general factor contribution, item-level properties, and convergent validity of the CCA-R using measures of job crafting and proactive attitudes.

Results. The CCA-R reproduced the original four-factor structure: Changing Relational Boundaries, Utilizing Relational Resources, Reflecting Positive Career Meaning, and Expanding Task Boundaries. The higher-order model showed an acceptable fit (CFI = .924, TLI = .907, RMSEA = .085), supporting the hierarchical structure of the CCA-R.

Internal consistency was high for the total scale (α = .92, ω = .95) and satisfactory to high for the subscales (α = .78–.88; ω = .79–.88). Schmid–Leiman analysis indicated a substantial general factor (ωh = .77; explained common variance = 61.8%). IRT analysis showed high item discrimination and adequate latent trait coverage. Convergent validity was supported by positive correlations with job crafting (rs = .59–.61) and proactive attitudes (r = .41), whereas Decreasing Hindering Job Demands showed no practically meaningful association with career crafting.

Conclusion. The Russian version of the CCA is a reliable and valid instrument for assessing proactive career crafting behavior in Russian-speaking samples.

Background. Corruption severely threatens societal stability and well-being, with various factors contributing to its prevalence. This study, relying on theory and empirical research on the relationship between suffering and fraud, offers a new explanation, that worries may be an essential factor in the acceptability of corruption. People’s worries are the consequences of suffering they experience throughout their lives.

Objective. To investigate the role of basic human values in the relationship between micro/macro worries and the acceptance of corruption.

Design. In the cross-sectional online research, 1,380 Russians participated. The socio-psychological survey includes the revised Portrait Values Questionnaire, a modified version of Kubiak’s method for assessing the acceptability of corruption, and a modified version of Boehnke’s method for assessing worries.

Results. The results demonstrate that micro worries lead to acceptance of corruption, while macro worries induce rejection of corruption. The interaction of values and worries affects the acceptability of corruption and shows that increasing micro worries, against the backdrop of the values Conservation and Self-Transcendence, can lead to high risk of everyday corruption. We observe the opposite situation when macro worries, against the backdrop of the clearly expressed value Openness to Change, lead to decreased corruption risks.

Conclusion. This research contributes theoretically by explaining how negative social phenomena like corruption can be understood through the relationship between suffering and dishonest behavior.

Background. Climate change worry is an increasingly relevant emotional response among young adults. However, less is known about the psychosocial predictors of climate change worry and whether these associations differ by level of environmental activism engagement.

Objective. This study examined psychosocial predictors of climate change worry in Italian young adults, focusing on mental health, personality traits, perceived individual and social norms, and individual and collective climate self-efficacy. A secondary aim compared more engaged versus less engaged participants.

Method. Using convenience and snowball sampling via social media and word of mouth, 302 Italian young adults aged 18–35 years (M = 24.20, SD = 3.73; 62% female) completed an online survey. Group differences were tested using one-way ANOVAs. Multiple regression analyses were conducted separately in the more engaged (EA_MORE) and less engaged (EA_LESS) groups to identify predictors of climate change worry.

Results. EA_MORE reported significantly higher climate change worry than EA_LESS. In EA_MORE, climate change worry was predicted by mental health, collective self-efficacy, and perceived individual and social norms. In EA_LESS, climate change worry was predicted by mental health and perceived individual and social norms, whereas collective self-efficacy was not significant.

Conclusions. Climate change worry appears to reflect a combination of well-being and normative/efficacy-related processes, with different patterns depending upon the level of activism engagement. Supporting effective coping strategies may help reduce the emotional burden associated with sustained engagement.

Background. Problematic social media use and emotional regulation difficulties have been associated with increased appearance-related concerns among adolescents. However, these associations may vary depending on the interaction of psychosocial factors and contextual influences such as parental mediation.

Objective. To identify profiles based on adolescents’ levels of problematic social media use and online emotional intelligence, and to examine their relationship with appearance-related social media consciousness, considering the mediating role of parental mediation strategies and the moderating role of gender.

Design. A total of 636 Cuban adolescents aged 12 to 15 participated in the study, the majority of whom were female (n = 351, 55.2%). Measures included validated scales of social media disorder, online emotional intelligence, parental mediation, and appearance-related social media consciousness (ASMC). Latent Profile Analysis was used to identify profiles, followed by parallel multiple mediation and moderated mediation models using the PROCESS macro.

Results. Four latent profiles were identified, reflecting different combinations of emotional competence and problematic use. Only active parental mediation emerged as a significant mediator between profiles and appearance-related social media consciousness (ASMC), with stronger effects among adolescents with lower emotional intelligence. No significant moderated mediation by gender was found, although girls reported higher exposure to mediation and more pronounced indirect effects in high-risk profiles.

Conclusion. These findings emphasize that adolescents’ digital and emotional profiles shape how appearance-related risks develop in social media contexts. They underscore the protective value of active parental mediation and suggest that interventions should not only address problematic social media use but also promote emotional competencies and strengthen family involvement, offering practical guidelines for prevention programs and school-based interventions. 

Background. Previous research has established the significant role of perceived stress in contributing to Smartphone addiction, but the specific effects and mechanisms through which perceived stress influences smartphone application-based addiction (SABA) among young adults remain insufficiently understood.

Objective. This study investigates the relationship between perceived stress and the smartphone application-based addiction (SABA) in emerging adulthood, focusing on the mediating role of psychological distress and the moderating role of self-control.

Design. We conducted a cross-sectional survey of 1,911 young adults in Southwest China, utilizing the Perceived Stress Scale (PSS-4), the Smartphone Application-Based Addiction Scale (SABAS), the Patient Health Questionnaire-4 (PHQ-4), and the Brief Self-Control Scale (BSCS).

Results. Perceived stress positively predicted psychological distress (β = .47, t = 24.38, P < .001), psychological distress positively predicted Smartphone application-based addiction (β = .42, t = 7.04, P < .001), and perceived stress positively predicted smartphone application-based addiction (β = .65, t = 11.46, P < .001). Psychological distress was a mediating variable between the relationship between perceived stress and smartphone application-based addiction, with a mediating effect size of .19 (95% CI = [.13, .26]), accounting for 22.62% of the total effect. Self-control moderated the relationship between perceived stress and psychological distress in young adults (β = -.13, t = -8.40, P <.001).

Conclusion. Our findings reveal a positive correlation between perceived stress and SABA, with psychological distress serving as a mediator. The impact of perceived stress on SABA is more significant among individuals with lower self-control, indicating that targeted interventions for these groups may be particularly beneficial.

Background. Cyberbullying is an increasing concern among university students, notably in Pakistan, where digital engagement is rising. Personality traits like Machiavellianism—characterized by manipulation, callousness, and strategic exploitation—have been implicated in antisocial online behaviors. However, the mechanisms through which Machiavellianism influences cyberbullying remain underexplored.

Objective. To examine the relationship between Machiavellianism and cyberbullying perpetration among university students. Specifically, to explore the serial mediating roles of perceived social support and Problematic Internet Use in this relationship.

Design. The study utilized a purposive sample of 433 university students aged 18 to 25 years (M = 21.17, SD = 1.89). Participants completed the Machiavellianism Subscale of the Short Dark Triad, the Multidimensional Scale of Perceived Social Support, the Problematic Internet Use Questionnaire, and the Cyberbullying Perpetration Scale to assess the relevant variables.

Results. Machiavellianism and Problematic Internet Use were significant positive predictors of cyberbullying perpetration. Conversely, perceived social support was a significant negative predictor of cyberbullying tendencies. Additionally, both perceived social support and Problematic Internet Use served as serial mediators in the relationship between Machiavellianism and cyberbullying perpetration.

Conclusion. The findings highlight a pathway linking Machiavellianism to cyberbullying through diminished social support and Problematic Internet Use. These results contribute to the understanding of how personality traits can shape online behaviors and offer a framework for future research exploring the psychosocial dynamics of cyberbullying in emerging digital contexts.

Background. Encounters with threats can lead to a motivation to justify the existing social system, which can be expressed through endorsement of system-justifying beliefs.

Objective. The aim of the study was to examine how different types of threats contribute to endorsement of system-justifying beliefs in the economic domain.

Design. We tested a theoretical model (N = 577) with internal threats (fear of death), economic threats (threats of poverty and socio-economic inequality), and subjective threat perception (belief in a dangerous and competitive world) as predictors; system-justifying beliefs (economic system justification, opposition to equality, dominance, and antiegalitarianism) served as dependent variables, and sociodemographic characteristics were included as control variables.

Results. Structural equation modeling showed adequate fit in the Russian context. Belief in a competitive world positively predicted dominance, antiegalitarianism, and opposition to equality, while belief in a dangerous world negatively predicted economic system justification. Fear of death positively predicted opposition to equality, whereas perceived economic threats (poverty and inequality) negatively predicted antiegalitarianism, and opposition to equality.

Conclusion. Dangerous and competitive worldviews, internal and economic threats contribute to the support of system-justifying beliefs in the economic domain.

Background. Motherhood in Chile is complex and challenging -marked as it is by a growing number of women raising children on their own, against a backdrop of multiple social, cultural and economic factors- as well as a significant decline in birth rates. Perezhivanie is a Russian word, originating in Russian scholarship.  This concept integrates the personal, social, and environmental dimensions of individual experience.  This study adopts a cultural-historical approach grounded in Vygotskian theory, proposing perezhivanie as the unit of analysis.

Objective. To study the perezhivanie of Chilean women in relation to the psychological, social, and cultural factors underlying the complexities of motherhood.

Design. This study uses a qualitative epistemology and adopts a constructive-interpretative paradigm proposed by González-Rey. As a research strategy, it uses a case study design and applies a purposive sampling method which allows to recruit 10 Chilean mothers to whom the episodic interview technique proposed by Flick is applied. Data analysis was conducted following González-Rey’s method to interpreting subjective productions.

Results. The main findings indicate that participants construct a perezhivanie marked by guilt and frustration within a social framework characterised by family difficulties, of monoparenting, and lack of economic resources, all associated with cultural patterns that reinforce the unequal distribution of parenting responsibilities and gender stereotypes in society.

Conclusion. The study concludes on the importance of studying and providing comprehensive responses to the complex reality of motherhood in Chile.

Background. Addressing global environmental challenges requires an understanding the factors that influence pro-environmental behaviour.

Objective. This review summarises Chilean research that explores how environmental knowledge, nature connection, and prosociality influence such behaviour. The review summarises Chilean studies on these driving factors and discuss their implications for environmental education strategies.

Design. A focussed review was conducted of Chilean studies that employed the General Ecological Behaviour (GEB) scale. This self-reported measure captures a wide range of pro-environmental actions (e.g., recycling, conservation efforts) and environmentally harmful behaviours. The review acknowledges the existence of broader Latin American research on this topic.

Results. The review highlights the importance of specific types of environmental knowledge for pro-environmental behaviour. Knowledge about human impact on ecosystems (human-impact system knowledge) and knowledge of actionable solutions (action knowledge) emerged as key determinants. Interestingly, a knowledge deficit regarding personal effectiveness in environmental protection (effectiveness knowledge) was evident in the Chilean population. In addition, the review emphasises the role of prosocial tendencies, mediated by nature connection, in driving pro-environmental behaviour.

Conclusion. Developing effective environmental education programmes in Chile should prioritise fostering diverse environmental knowledge and strengthening connections with nature. Both environmental knowledge and nature connection can empower individuals and leverage prosocial motivations for positive environmental action. A key limitation of the Chilean studies reviewed are their reliance on cross-sectional data. This type of data allows for the identification of associations but cannot definitively establish causation. To strengthen the causal inferences, future research should employ interventional study designs.

Background. Migration intentions are extremely common among modern youth practically all around the globe. They do not always result in actual migration, but they should definitely be considered as an important indicator for the society, since the potential loss of the most valuable human resources entails long-term consequences for the development of a country or region. This study aims to examine the system of psychological factors that determine the desire of young people to stay in their region. It also addresses the previously discovered paradoxical association between migration intentions and subjective well-being.

Objective. To analyze the psychological determinants of the intention not to leave the home region, and its association with relationship satisfaction, personal goals, subjective well-being, and academic achievement of high school students.

Design. The cross-sectional study design was used. A questionnaire-based survey was conducted among Russian high school students from urban and rural schools (N = 5,635).

Results. The study found that the most important psychological predictors of the intention to stay, to study, and work in their home city/region are community contribution goals and psychological factors that characterize the immediate social environment, which include satisfaction with school and teachers, and family support. Controlling for these variables, migration intentions do not correlate with subjective well-being.

Conclusion. These findings suggest that considering the quality of interpersonal relationships allows deepening the understanding of migration intentions sources of high school students. The study also contributes to understanding the complex relationship among migration intentions, subjective well-being, and academic achievement.

Background. Facebook* is one of the largest social media platforms in the world. The use of Facebook* can lead to several problems, such as Facebook* addiction. Previous studies have investigated the effects of reinforcing factors on problematic Facebook* use, but negative factors have been little studied.

Objective. The objective of this study was to investigate the relationship between motivation and Facebook* addiction, and examine the influence of positive and negative emotions, which serve as reinforcement and punishment when using Facebook*.

Design. A cross-sectional survey was conducted on 294 university students in Vietnam, with a mean age of 19.93 and a standard deviation of 1.27. The Bergen Facebook* Addiction Scale, the Scale of Positive and Negative Experience, and the Motives for Facebook* Use Scale were used to collect the data. SPSS 22.0 and AMOS 20 software were used for data analysis.

Results. The results indicated that the students’ motivations to maintain relationships and pass time were positively associated with Facebook* usage, while motivations for virtual community, entertainment, “coolness,” and companionship did not significantly influence Facebook* usage. This use of Facebook* was found to elicit both positive and negative emotions. Both these emotions were associated with an increase in Facebook* addiction among the students.

Conclusion. These results support the view that Facebook* addiction is positively associated with satisfaction with Facebook* use, and that both positive and negative emotions are associated with an increase in Facebook* addiction. Several limitations of the study are clarified.

Background. System justification theory asserts that people’s motivation to defend, justify, and maintain the status quo depends on their socio-economic status. At the same time practically nothing is known about the mediators for the relationship between a person’s income and his adherence to system justification.

Objective. The aim of this study was to clarify the role of income in motivating an individual to justify the system, taking into account as potential mediators of this relationship his sense of control over life and level of life satisfaction.

Design. In an online study (N = 410), a double sequential mediation model was tested, with an individual’s income as an independent variable, his/her system justification as a dependent variable, and his/her perceived control over life and level of life satisfaction as mediators. The impact of education was controlled by inserting it into the model as a covariate.

Results. The results demonstrated that people with low incomes justify the system more than people with high incomes do. At the same time, there was a positive indirect effect of income on system justification, indicating that, compared to people with low incomes, those with high incomes had a more pronounced sense of control over their lives, which contributed to an increase in their level of life satisfaction, and was positively associated with justification of the status quo.

Conclusion. The results are discussed in terms of differences in the palliative function of system justification for individuals of different socio-economic status.

Background. Perceived discrimination is an acculturative stressor that negatively predicts psychological and socio-cultural adaptation, partially mediated by the individual’s acculturation attitudes. However, despite being under similar conditions of high perceived discrimination, some African immigrants in Russia appear to adapt more successfully than others. Why the individual differences? Neuroticism is a trait that intensifies the experience of negative emotions and sensitivity to stress. Perhaps it amplifies the reaction to acculturative stressors (e.g., perceived discrimination) in terms of acculturation attitudes, with significant implications on adaptation.

Objective. This study sought to determine whether the personality trait of neuroticism influences how African immigrants in Russia react to perceived discrimination in terms of their acculturation attitudes and how this may relate to adaptation.

Design. A moderated mediation analysis was carried out, investigating neuroticism as a moderator in the relationship between perceived discrimination, acculturation attitudes, and adaptation of African immigrants in Russia (N=157).

Results. Perceived discrimination was found to be strongly associated with poor psychological and sociocultural adaptation, which was partially mediated by the integration attitude; neuroticism strengthened this indirect negative association.

Conclusion. When highly neurotic African immigrants perceived elevated levels of discrimination, they were more averse to adopting a positive attitude toward integration, and as a result, were more maladapted. This result suggests that the differences in the levels of adaptation among African immigrants in Russia under similar conditions of high perceived discrimination may be partially due to their levels of neuroticism. 

Background. The COVID-19 pandemic is not only a world health crisis, but also an ordeal for people’s mental health and psychological well-being. The period of the COVID-19 lockdown has changed everyday life and increased anxiety, fears, and stress from habitual activities such as meetings, shopping, and the use of public transport. As the worry and nervousness increase, they threaten the cognitive (Life-satisfaction) and emotional (Happiness) components of well-being. Emotional regulation strategies are a mechanism to cope with the threat.

Objective. This study assessed the impact of anxiety, perceived stress from COVID-19, and emotional regulation strategies on well-being during the first weeks of the lockdown in Russia.

Design. Questionnaire-based surveys were conducted online from March 31 to April 30, 2020. A total of 589 participants (18 to 73 years of age) were recruited. The Subjective Happiness Scale, Satisfaction with Life Scale, Zung's Self-Rating Anxiety Scale, Emotion Regulation Questionnaire, and Perceived Source of Stress from COVID-19 scales were used.

Results. Among the various sources of stress, only that from restrictions on everyday life impacted well-being. High anxiety, but not perceived stress, decreased the feelings of Happiness and Life-satisfaction. Additionally, otional regulation strategies played different roles in their impact on well-being: Cognitive reappraisal lowered negative emotions, but emotional suppression increased dissatisfaction with life.

Conclusion. These findings suggest that people’s effective and relevant regulation of their emotions during public health emergencies and ability to avoid losses caused by crisis events, have become urgent needs, requiring the development of psychological interventions to support well-being.

Background. The development of environmental consciousness is a necessary part of the full development of society. The pandemic caused by COVID-19 has increased attention to the problems of man's relationship with nature, green behavior of both the consumer and the producer. Attitudes towards a green economy are especially important to study in countries rich in natural resources, as there are more opportunities to overcome the contradictions between economic growth and green innovation.

Objective. The purpose of this study was to identify the determinants of Russian attitudes toward a green economy during the COVID-19 pandemic. The main hypothesis was that demographic factors determine attitudes toward a green economy in different ways, including the willingness to take actions in support of it, and acknowledgement of the connection of the need for green transformations with the pandemic.

Design. Subjects were given the questionnaire "Green Economy" which contains 19 statements with which they needed to express their degree of agreement on a 5-point Likert scale. Potential determinants of their attitudes toward a green economy were collected using an additional questionnaire, which included indicators of gender, age, family and professional status, religiosity, income level, education level, and place of residence (locality). The study involved 874 respondents from the Russian Federation (62.4% female; 37.6% male; the average age was 37.34 years).

Results. The results of a regression analysis showed that women, people with increased religiosity (but not too religious), younger people, and students and employees of public organizations (as opposed to employees of state and commercial organizations), as well as people from small towns or rural areas,were more positive about the idea of transition to a green economy.

Conclusion.The belief that the pandemic situation has reinforced the need for a transition to a green economy was influenced by gender, degree of religiosity, and place of residence. Women, to a greater extent than men, as well as people who were more religious and lived in small towns and rural areas, were more acutely aware of the impact of the pandemic on the actualization of environmental problems.

Background. Effective prevention of psychological trauma by fear of COVID-19 requires the study of the relationships between the psychological and contextual factors that can influence the level of this fear. The social axioms, individual values, and government strategies for managing the pandemic have not yet been studied as a system of psychological and contextual factors contributing to COVID-19 fear.

Objective. The aim of this study was to assess the level of COVID-19 fear and the characteristics of the relationships between the social axioms, individual values, and fear of COVID-19 among university students from countries with different government strategies for managing the pandemic.

Design. University students from countries with different government strategies for managing the pandemic (208 Belarusians, 200 Kazakhstanis, and 250 Russians ages 18 to 25) participated in an anonymous online survey. The respondents filled in questionnaires that assessed their manifestations of COVID-19 fear (COVID-19 Fear Scale: FCV-19S) as the dependent variable; the “Social Axiom Questionnaire” (QSA-31) and the “Portrait Value Questionnaire” (ESS-21) measured the social axioms and individual values as the independent variables.

Results. Fear of COVID-19 reached a higher level among the students from the countries with the weakest (Belarus) and the strongest (Kazakhstan) restrictive measures during the pandemic. Dysfunctional fear of COVID-19 was manifest among those Belarusian students who attached the greatest importance to self-enhancement values and the fate control axiom, and the least importance to the social complexity axiom, as well as among those Russian students for whom the religiosity social axiom was significant and the social complexity axiom was not. For Kazakhstani students, social axioms and values were not predictors of dysfunctional fear of COVID-19.

Conclusion. The greatest contribution of social axioms and individual values to the experience of COVID-19 fear among the students was observed under conditions where the actions of the authorities were incompatible with the existing pandemic risks (in Belarus), as well as under conditions where a variable assessment of threat level was possible (in Russia).

Background. Many culturally-plural societies like Canada or Russia seek ways to manage their cultural diversity in order to promote harmony among coexisting groups. The social sciences have long viewed intergroup contact as a beneficial intervention to achieve such harmony.

Objective. This paper proposes an adaptationist framework within which to explain how and why intergroup contact contributes to the positive and negative outcomes for individuals who live together in a plural society. We employed this framework in a case study that may serve as an example of the conceptualization and analysis of these issues in international research. Its structural framework included both positive and negative contact and the role of this contact in the distribution of intercultural and psychological adaptation among a large representative sample of the Canadian population.

Design. We used a correlational design with a representative sample of Canadians from a survey carried out by Environics in 2019, which was stratified according to the most current population statistics. The total sample was 3,111 persons age 18 and over and included the largest racialised groups in the country.

Results. Our main finding was that intergroup contact (both positive and negative) related to both psychological and intercultural adaptation. These findings have implications for improving intercultural relations, especially through the role of positive contact.

Conclusion. The experience of negative contact (e.g., discrimination) in the near term is an important factor in undermining both forms of adaptation. Nonetheless, while intergroup contact can bring both positive and negative experiences during intercultural interactions, it leads to mutual adaptation over time.

Background. Although the interest in subjective well-being has flourished during recent decades, there is a general lack of research into this subject throughout the Arab world, and in the Jordanian academic environment in particular.

Objective. The present study aimed to identify any significant gender differences in the level of subjective well-being, and to examine the relationship between subjective well-being and social support among a sample of Hashemite University students.

Design. The study sample comprised 679 male and female undergraduate students from the Hashemite University chosen by purposive method. The College Student Subjective Well-being Questionnaire and Multidimensional Scale of Perceived Social Support were used to collect the data.

Results. The results showed no significant differences in the level of subjective well-being due to the gender variable, but indicated significant differences between genders in satisfaction with academics and school connectedness. The results also showed a positive relationship between subjective well-being and social support.

Conclusion. The current study contributes to enriching the theoretical literature related to gender differences in the level of subjective well-being of Jordanian university students and to examining the relationship between subjective well-being and social support.

Background. Gender inequality continues to reproduce itself in hidden and ambivalent forms and leads to invisible barriers in women's careers and lives. The authors were interested in how social perceptions of gender differences would relate to the maintenance of gender inequality in various spheres of life.

Objective. The purpose of the presented research was to study social perceptions of gender differences in relation to the subjective significance of the gender inequality issue.

Design. The study was conducted via an online survey throughout February-September of 2019. The sample included 106 people aged 18 to 68 (M = 30.2, σ = 10.5), 49% of respondents were women. The authors have developed and tested a questionnaire assessing the adherence to ideas regarding evident gender differences in various spheres of life. The reliability of all scales of the questionnaire has been tested. Respondents also completed a questionnaire identifying their perceptions of gender inequality and shared their life experience with respect to this phenomenon in the form of free description.

Results. The following two latent factors reflecting different aspects of gender perceptions have been identified: “Career Inequality” and “Differences in Social Spheres”. Indicators of the subjective significance of gender inequality (which include gender awareness, frequency of gender inequality witnessing, personal experience of gender discrimination and the emotional significance of this experience) were positively correlated with perceptions of career inequalities (these support ideas regarding gender differences when it comes to opportunities for professional realization) and negatively correlated with perceptions of differences within social spheres (these support ideas regarding the existence of essential gender differences within the family, politics and everyday life).

Conclusion. Articulation of personal experiences of gender inequality is associated with social perceptions of the absence of essential gender differences in various social domains (egalitarianism) and sensitivity to gender inequality with regards to career opportunities.

Background. Media consumption by the digital generation in Russia should not only be of interest to media researchers or managers. The fact that young people's interaction with various information sources and the media is noticeably different from the daily practice of older generations and has created new trends and habits, must be taken into account by the teaching community, parents, and political forces. This issue is of particular interest to politicians, because it points to the need for them to transform their information policy.

Objective. The purpose of this study was to find out how media formats that appeal to emotions of young people influence their media consumption.

Design. During the first stage, we surveyed respondents in three cities with populations of over one million; the surveys allowed us to identify key sources of information and the motivation for various kinds of digital content consumption by youth. During the second stage, 20 in-depth interviews provided a deeper understanding of where the teenagers got their political news and what influenced their consumption.

Results. The authors of this paper have concluded that the digital generation does not consume political news purposefully. They rarely turn to socio-political publications and do not watch shows on federal TV channels. In fact, members of this generation mostly deny having any interest in this topic or awareness of it. However, through various entertaining, primarily humorous, content, which is the most popular among young people, a clear political agenda, albeit subjective, is being formed in their information space.

Conclusion. Our work refutes the common misconception of researchers, representatives of the state system, and journalists that the digital generation is not interested in politics. Rather, their pursuit of emotional experiences, primarily positive ones, have become their main incentive for consuming political news.