Institute of Philology, Journalism and Intercultural Communication, South Federal University, Rostov-on-Don, Russia
The research in question investigates life-purpose orientations and values of various groups of a population living in a multicultural area with a variety of ethnic and religious communities. Members may have different attitudes to one and the same set of values due to their specific cultural traditions and religious guidelines. A common set of life-purpose orientations and values as well as distinctly different ones were identified in the research. It employed an ethno-psychological questionnaire designed specifically to that end and psychometric instruments aimed at identifying the values of the adults of various ethnic identities and religious affiliations. Residents of a multi-cultural area in the south of Russia who belong to different denominations were surveyed. It is stated that there is a substantial difference between the sets of values held by Baptists and Buddhists and representatives of other ethnic and religious groups (Muslims and Christians) participating in this investigation. The survey found that all of the Baptist and Buddhist respondents were described by a high-to-medium level of civil identity. Indifference to ethnic standards and a failure to accept the culture of their own people were found among all of the respondents; it was displayed by a small proportion of Orthodox Christians, whereas all of the Buddhists under investigation had a positive ethnic identity, and a certain proportion of Muslims and Catholics as well as a tiny proportion of Orthodox believers reported that they placed a priority for ethnic rights over human rights. Among all of the denominations surveyed, the majority of respondents surveyed have a positive attitude towards both their own nation and other nations.
Keywords: axiological sphere of the person, life-purpose orientations, values, ethnic identity and religious affiliation, civil identity, strategy