Lomonosov Moscow State University. Scientist of Department of Social Psychology.
Moscow, Russia
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Priority Research Directions in the Area of Qualitative Methodology
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The basic directions of modern theoretical and practical research in the area of qualitative methodology in Russia are discussed in the article. The complexity of research is considered from three points of view: the development of methodology of qualitative analysis, qualitative methods, and verbal and nonverbal projective techniques. The authors present an integrative model of the qualitative analysis, the research on specificity of the use of discourse-analysis method and projective techniques of expressive drawing, and also the influence of communicative competence of respondents on efficiency of focus groups. In conclusion prospects of integration of qualitative methodology are considered.
DOI: 10.11621/pir.2010.0002
Keywords: qualitative methods, the qualitative analysis, a method of focus groups, analysis levels, objectivity, validity, reliability, interpretation, the discour¬se-analysis, discourse theories, a metaphor, projective techniques, expressive drawing, communicative competence, efficiency of focus group, integration, multiparadigm science.
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