Elena A. Rylskaya

Background. Modern society is characterized by the widespread use of social media, which provides users with communication, leisure, work, and study opportunities. With the growth of such opportunities, more time is being spent online. These circumstances explain why we developed a test entitled the Virtual Identity of Social Media Users (VISCMU).

Objective. To develop and test the psychometric characteristics of the VISMU test.

Design. The research methods included theoretical analysis, modeling, expert assessments, questionnaires, and statistical analysis. The research sample was comprised of 285 users of VKontakte and other social media.

Results. The results of factor analysis proved the acceptability of the three scales identified in the test. Expert assessments showed that the test had sufficient face and content validity. The scales were characterized by optimal indicators of internal consistency, homogeneity, and discriminatory power. The test-retest reliability values demonstrated that the test indicators were stable. Statistically significant differences in the parameter measuring virtual identity in groups with different levels of success in adult life justified a sufficient level of criterion validity. The correlation between the test scales and the components of the factor structure of the modified test "Who am I online?" indicated its compliance with construct validity norms. Positive connections between virtual identity and Internet addiction, smartphone addiction, aggressiveness, hostility, and negative relationships with vitality , indicated sufficient convergent validity. The test has been standardized and specified.

Conclusion. The test was aimed at measuring the extent to which a person’s virtual identity would reveal the specific characteristics of its impact on the individual’s personal development.