Saima Kalsoom

Background. Multitasking is a rapidly evolving construct and we are in dire need of a sound tool for measuring multitasking behaviors and abilities across socio-cultural contexts. To this end, this study has put forward a cultural adaptation (through back translation) of an already developed (Kushniryk, 2008) measure i.e., Communication Specific Multitasking Measurement Instrument.

Objective. This study is intended to translate, adapt, and validate a multitasking measure i.e., Communication Specific Multitasking Measurement Instrument (CSMMI; Kushniryk, 2008) in the context of collectivist culture in Pakistan.

Design. The study was composed of two parts. The first part was completed in two phases. Phase I employed back and forward translation methods to translate the multitasking measure into an indigenous language. Phase II provided empirical validity of the translated and adapted instrument (CSMMI) using exploratory factor analysis (EFA) on data collected from a sample of 230 married individuals. The second part of the study was designed to establish construct validity of the translated instrument using confirmatory factor analysis (CFA) on a larger data set of married individuals.

Results. EFA using a varimax rotation on all 19 items of CSMMI showed that the instrument is a three-dimensional measure. CFA confirmed that the translated and adapted instrument is also a three-dimensional measure on the larger data set. Analysis of the intraclass correlation and alpha coefficient provided sound evidence for validity and reliability of the measure (CSMMI).

Conclusion. The findings of this study indicate that the translated and adapted multitasking measure (CSMMI) is reliable and valid when applied to the culturally collectivist population of Pakistan. This also pertains to any other populations where the translation is adequately applicable.