Personal Exposure to Social Media and Variations by Gender among Cuban Youth
Abstract
Background. Personal exposure is a crucial aspect of digital socialization. It pertains to the amount of time spent on social networks, the number of active accounts, interactions on different platforms, the content published on social networks, the purpose for which the content is shared, the degree of personal exposure, and the changes in social life caused by the exposure. Gender plays an important role in predicting online behavior, but previous studies have yielded contradictory results.
Objective. To characterize personal exposure to social media in young Cubans (networks used, hours of exposure, published content, how much of one's private life is exposed, alterations due to its use). To define the differences in personal exposure based on the gender variable.
Design. A survey specifically created for this research was used. The sample was composed of 3345 young Cuban residents between 18 and 35 years old.
Results. The young people spent a considerable amount of time per day on WhatsApp, Instagram*, and Facebook/Messenger*. Users shared content related to humor, music/art, and their personal lives. These interactions served as a source of entertainment, a means of communication and socialization, and a platform for expressing opinions on various topics. Personal content was shared frequently. The young people reported experiencing disturbances such as family demands, decreased attention span, difficulty sleeping, and decreased social interactions. There were gender differences in the level of personal exposure, with females reporting higher levels of exposure.
Conclusion.There are high levels of personal exposure among Cuban youth. Different qualities are manifested according to gender. Females reflect the highest levels of personal exposure.
Received: 15.06.2023
Accepted: 17.11.2023
PDF: Download
Pages: 72–89
DOI: 10.11621/pir.2023.0405
Keywords: digital socialization; personal exposure; youth; social media; disorders
Introduction
The use of digital technologies, particularly social media, is steadily increasing across all age groups, especially among the youth (Chaffey, 2016; Koç et al., 2019). Social media provides young people with a sense of freedom to express themselves, a platform to make new friends and maintain regular contact with them, and an opportunity to create different communities.
Digital socialization refers to the process of socialization that occurs through technological means such as online platforms (Soldatova, 2020). It involves the acquisition of social experiences and the transmission of social identity, which includes traditions, culture, and social roles. Personal exposure is an essential dimension of this process, which refers to the sharing of personal life and intimacy on digital platforms, such as photographs, videos, and opinions. The following parameters can be used to analyze digital socialization: hours spent on social networks; number of active accounts; interactions on different platforms; content published on social networks; the purpose for which content is shared; the degree of personal exposure; the level of concern about one’s projected image on digital media; and alterations in social life as a result of the exposure.
Digital socialization is a socialization mediated by the available technological processes and constituting the appropriation of social experiences acquired online (Soldatova et al., 2020). It is a phenomenon with both an individual and social character; it enables the transmission of a social identity – i.e., tradition, culture, and social roles –among other things (Balea-Fernández, 2021). Personal exposure is one essential dimension of this process.
Social media, like other spaces of primary socialization, has a significant impact on the process of personality formation and a person’s worldview. However, social media differs from other social spaces in various ways. For instance, it offers immediacy, allowing users to communicate with several people simultaneously while carrying out daily tasks. Social media also provides the ability to view and share private information beyond one's immediate circle, anonymity when desired, new codes of nonverbal communication, and ways of expressing emotions symbolically. However, it can give users a false sense of control over the situation and lead to the user losing a sense of time (Hodkinson, 2017; Marder et al., 2016; Santos, 2018; Pashkovsky, 2019; Prete & Redon, 2020). Social media is a new form of existence in time and space, with peculiarities concerning the configuration of identity, subjectivity, and forms of relationship.
Various studies which have explored the utilization of digital technologies among young adults, have found that these users are highly and consistently engaged with social media platforms. These results are indicative of significant cultural transformations, which are characterized by the wide-ranging adoption of digital technologies (Abi-Jaoude et al., 2020; Cantor-Silva et al., 2018; Goodyear & Armour, 2019; Golovchin, 2022; León et al., 2022; Prete & Redon, 2020).
Understanding people's online activities and their consequences is crucial. Online behavior can be directed towards various activities such as acquiring information, reading news, enhancing personal growth, socializing, entertainment, shopping, and playing games with different levels of intensity (Mude & Undale, 2023; Ryan et al., 2014; van Deursen & van Dijk, 2014). Gómez (2020) proposes four techno-social dimensions that mediate this process: motivation, degree of formality, degree of sociality, and type of technological domestication.
Personal data is becoming increasingly relevant and frequently shared, which raises an important issue. There are different consequences, especially for the child and youth population. Exposure to curated content may create an unrealistic view of others' lives, leading to feelings of inadequacy or low self-esteem. Reduced face-to-face interactions, increased screen time, and sedentary lifestyles may result in issues like eye strain, poor sleep quality, and validation-seeking behavior. Additionally, loss of personal privacy may potentially expose individuals to various risks, which can impact mental health. And these are only some of the potential problems. (Abi-Jaoude et al, 2020; Allahverdi, 2022; Beyens et al., 2016; Boer et al., 2022; Munar, 2010; Onete et al., 2020)
Different people interact online in different ways. Studies on the digital divide have shown that people from different genders, age groups, educational backgrounds, and experiences use the Internet in different ways. Among these factors, gender has been found to be a particularly important predictor of online behavior (van Deursen & van Dijk, 2014).
Studies have shown that men tend to spend more time on social media compared to women. However, the differences are not limited to the amount of time spent on social media, but also to the effects the exposure has on them. Despite women spending less time on social media, it has a greater impact on their academic performance compared to men. (Ali et al., 2021; Alnjadat et al. 2019; Liu, 2018; Schodt, 2021). In contrast, other studies point to greater use by women of Snapchat, Facebook*, and Instagram*, as well as a greater focus on maintaining and building a wider network of contacts, while men move more toward other digital spaces such as video games (Allison et al., 2017; Kasahara et al., 2019; Metastasio et al., 2016).
Research on the topics mentioned above is growing, but still scarce in Cuba, which presents a unique context. Mobile data usage in the country was limited until December 2018, when it was activated for general use in a limited way. However, it only became widespread and more affordable during the COVID-19 pandemic. Over time, there has been a steady increase in Internet penetration of the population, which currently stands at 68%, mostly through cellular telephony. This accelerated process, in a short period, makes Cuba a unique case, but one that can provide significant information. What are the characteristics of social network exposure of young Cubans? Is it similar to or different from that of other contexts?
The aim of this study was to analyze the personal exposure of young Cuban individuals to social media in the period from May to July 2022. The study focused on how gender influenced the understanding of this process and primarily analyzed the levels of personal exposure.
Hypothesis 1: It is hypothesized that there are high levels of personal exposure, which show up in the amount of time young people spend on social networks daily, the content they publish about their private lives, and the negative impact on their social life.
Hypothesis 2: Personal exposure varies based on gender. There are specific differences in the content males and females tend to publish, their motivations for it, and the time they spend on social networks. These differences are influenced by social and cultural factors and result in varying levels of personal exposure for males and females.
Methods
Participants
A sample of 3,345 young people was assembled in a non-probabilistic manner by quotas. A specific number of participants per province was defined, calculated so as to be representative of the population, as indicated by the data obtained by the Oficina Nacional de Estadística e Información (2022). Based on this analysis, a distribution by cluster was made, so that the sample was calculated with 99% representativeness and a 4% margin of error.
The ages of the subjects in the sample ranged from 18 to 35 years, because since that is the period that is understood in Cuba to comprise Youth (M = 22.6, SD = 4.0);
63.3% were females and 36.7% were males.
Instruments
The research relied on a quantitative methodology, with a comparative and exploratory approach. This methodology was chosen to gather comprehensive and wide-ranging data on the phenomenon across the country. The authors of the research created a survey that was not subject to validation since it was designed to collect global information on the investigated phenomenon, rather than to standardize it.
The survey had 10 questions: one on sociodemographic data; a closed question on time spent on social networks; five multiple-choice questions that explored the users’ networks, content posted, purpose, and alterations; and a Likert-type scale question, which explored concern for personal image (see Appendix).
Procedure
The data collection process consisted of two phases. The first phase involved a pilot test which was administered to 60 people. Based on their feedback, some questions were modified and others were converted into closed-ended questions, resulting in the final version of the survey. In the second phase, a survey was conducted online between May 23 and July 6, 2022. It was disseminated through various digital channels using the snowball method to reach a wide audience.
A study was conducted using 100 questionnaires to compare the results obtained through face-to-face interviews, digital surveys, and self-administered surveys. The study found that there were no significant differences in the results between the online and self-administered surveys and the face-to-face interviews.
Data analysis was carried out using the Statistical Package for Social Sciences IBM SPSS V22. To test Hypothesis 1, descriptive statistics such as frequencies and means were used; for Hypothesis 2, nonparametric tests like Chi-square and Mann-Whitney U were employed. Additionally, a simple correspondence analysis was performed to investigate the relationship between social networks, type of content posted, and gender.
Results
The study found that a vast majority of young people are extensively using digital social media. Specifically, almost all of the participants reported using social media, with more than half of them spending over five hours a day on these platforms. Moreover, a significant number of respondents were found to use social media for more than 10 hours a day. It was observed that females tended to spend more time on social media compared to males: X2 (3, N = 3344) = 66.35, p<.001 (see Table 1).
Table 1
Time spent on social media
Time spent |
Male |
Female |
Total |
|||
Frequency |
Percent |
Frequency |
Percent |
Frequency |
Percent |
|
Does not use |
9 |
0.7 |
9 |
0.4 |
18 |
0.5 |
1hr - 4hrs |
628 |
51.2 |
814 |
38.4 |
1442 |
43.1 |
5hrs - 9hrs |
477 |
38.9 |
950 |
44.9 |
1427 |
42.7 |
More than 10hrs |
112 |
9.1 |
345 |
16.3 |
457 |
13.7 |
Total |
1226 |
100.0 |
2118 |
100.0 |
3344 |
1000 |
Socialization through WhatsApp was shared and generalized by almost the entire sample. There was a difference according to gender in the most used networks: X2 (9, N = 3344) = 528.87, p<.01. By comparison, females had a higher usage of Instagram*, Facebook/Messenger*, Pinterest, and TikTok/Likee, while males were more likely to use Telegram, You Tube, and Twitter*. (see Table 2).
Table 2
Social media on which they were present
Social media |
Male |
Female |
Total |
|||
Frequency |
Percent |
Frequency |
Percent |
Frequency |
Percent |
|
|
1198 |
97.7 |
2106 |
99.4 |
3304 |
98.8 |
Instagram* |
563 |
45.9 |
1370 |
64.7 |
1933 |
57.8 |
Facebook/Messenger* |
583 |
47.6 |
1296 |
61.2 |
1879 |
56.2 |
Telegram |
621 |
50.7 |
704 |
33.2 |
1325 |
39.6 |
You Tube |
433 |
35.3 |
454 |
21.4 |
887 |
26.5 |
Twitter* |
330 |
26.9 |
322 |
15.2 |
652 |
19.5 |
|
112 |
9.1 |
424 |
20.0 |
536 |
16.0 |
TikTok/Likee |
26 |
2.1 |
122 |
5.8 |
148 |
4.4 |
|
28 |
2.3 |
31 |
1.5 |
59 |
1.8 |
Total |
1226 |
100.0 |
2118 |
100.0 |
3344 |
100.0 |
The most common ways these youth were exposed to content online included chatting (70.6%), communicating stories or status updates (60.1%), reacting to posts (33.3%), posting content (24.9%), leaving comments (23.5%), and sharing content (21.2%). These types of interactions are typically active and short-lived, such as conversations or stories that disappear within 24 hours.
Almost all the participants reported publishing content on social media, with a majority of them sharing content related to humor, music/art, and their personal lives. The most recent content published on social media platforms was found to be associated with religion. There were noticeable differences in the content published by males and females: X2 (13, N = 3320) = 668.29, p<.01. Males tended to publish more content related to humor, sports, science, and politics and were less inclined to share information about their personal lives. On the other hand, females were more likely to share content related to their personal lives, buying/selling, work/study, motivation, and fashion/trends (see Table 3).
Table 3
Content they post about on social media
Content |
Male |
Female |
Total |
|||
Frequency |
Percent |
Frequency |
Percent |
Frequency |
Percent |
|
Humor |
851 |
70.0 |
1313 |
62.4 |
2164 |
65.2 |
Music/Art |
413 |
34.0 |
686 |
32.6 |
1099 |
33.1 |
Private life |
239 |
19.7 |
767 |
36.5 |
1006 |
30.3 |
Work/Study |
297 |
24.4 |
700 |
33.3 |
997 |
30.0 |
Motivational |
178 |
14.6 |
552 |
26.2 |
730 |
22.0 |
Buying/Selling |
200 |
16.4 |
503 |
23.9 |
703 |
21.2 |
Science |
231 |
19.0 |
255 |
12.1 |
486 |
14.6 |
Promotion |
139 |
11.4 |
304 |
14.4 |
443 |
13.3 |
Politic |
230 |
18.9 |
194 |
9.2 |
424 |
12.8 |
Fashion and trends |
93 |
7.6 |
301 |
14.3 |
394 |
11.9 |
Sport |
297 |
24.4 |
95 |
4.5 |
392 |
11.8 |
None |
91 |
7.5 |
121 |
5.8 |
212 |
6.4 |
Religion |
45 |
3.7 |
71 |
3.4 |
116 |
3.5 |
Total |
1216 |
100.0 |
2104 |
100.0 |
3320 |
100.0 |
There was an association between the content published and the social media platforms where the youth were most involved: X2 (119, N = 3320) = 1196.27, p<.01. Facebook*, Instagram*, and Pinterest were more commonly associated with content about the youth’s private life, buying/selling, motivation, fashion, trends, music, and art. This kind of content had a higher female audience. By contrast, YouTube, Telegram, Twitter*, and LinkedIn had more content related to sports, science, and politics, and a higher male audience.
Social media was mainly used by the participants as a source of entertainment (71.4%), a platform to share and distribute content that is of interest to others (49.9%), and a way to communicate and socialize (37.0%). Participants also used social media as a space for expressing their thoughts on various topics (32.5%) and promoting their study or work (29.7%). However, social media was rarely used for buying or selling activities, offering help, or sharing personal life details.
Participants mainly shared topics related to friendships (49.4%), spare time (49.0%), family (38.4%), study and/or work (35.8%), personal interests (28.3%), love interest (25.7%), and socio-political activities (7.1%).
Although it is not clear why the youth shared their private lives with others, the data suggests that it happens quite frequently. Only 20% of the participants stated that they never share their private content, while almost 50% reported doing so several times a month. There were also significant gender-related differences in this regard. The data shows that females tended to share more private content than males: X2 (6, N = 3344) = 122.41, p<.01. This indicates that people use social media to satisfy their need for recognition by sharing their private content with others. You can refer to Table 4 for more information (see Table 4).
Table 4
Frequency of publication of contents of private life
Frequency of publication about private life |
Male |
Female |
Total |
|||
Frequency |
Percent |
Frequency |
Percent |
Frequency |
Percent |
|
Never |
370 |
30.2 |
328 |
15.5 |
698 |
20.9 |
Every several months |
248 |
20.2 |
573 |
27.1 |
821 |
24.6 |
Once a month |
121 |
9.9 |
290 |
13.7 |
411 |
12.3 |
Several times a month |
217 |
17.7 |
511 |
24.1 |
728 |
21.8 |
1-3 time a week |
172 |
14.0 |
275 |
13.0 |
447 |
13.4 |
Every day |
52 |
4.2 |
83 |
3.9 |
135 |
4.0 |
Several times a day |
46 |
3.8 |
58 |
2.7 |
104 |
3.1 |
Total |
1226 |
100.0 |
2118 |
100.0 |
3344 |
100.0 |
Although the respondents acknowledged that they mostly published about their private lives, the frequency of publication varied significantly. A significant portion of the sample stated that they publish about their private life more than once a month, ranging from several times a day to several times a month. However, another group of approximately the same number of people stated that they publish every few months or never.
In general, the youth were highly concerned about the image they projected on social networks. Participants paid close attention to the content others post about them and were worried about the image they portray of themselves. Females showed more intense concern than males in these respects. These young people were also concerned about other people's comments and publications about them, albeit to a lesser extent (see Table 5).
Table 5
Concern about the image projected on social media
Proposición |
Male |
Female |
Global |
U de Mann-Whitney |
Sig. asintót. (bilateral) |
I don't like others to post any image, comment or video of mine without consent |
3.81 |
4.03 |
3.95 |
1180915.50 |
.000 |
I select my best images to post on my profiles |
3.55 |
3.98 |
3.83 |
1097595.00 |
.000 |
I give importance to what is said about me on social networks. |
2.69 |
2.73 |
2.72 |
1279414.50 |
.470 |
There was a correlation between the frequency of sharing private life content and the level of concern about the image projected: X2 (6, N = 3344) = 277.68, p<.01. Participants who showed their private lives less were more concerned about the publication of images without their consent.
The sample of young people in this study acknowledged the various negative effects of social media use. They reported that their families complained about the amount of time they spent online, and they themselves reported experiencing a decreased attention-span and concentration, difficulty sleeping, and less social interaction. Women who used social media more frequently showed higher levels of negative effects compared to men: X2 (8, N = 3319) = 91.23, p<.01. It is alarming to note that 10% of the participants reported experiencing three or more of these negative effects simultaneously (see Table 5).
Table 5
Perceived disorders resulting from presence on social media
Disorders |
Male |
Female |
Total |
|||
Frequency |
Percent |
Frequency |
Percent |
Frequency |
Percent |
|
Family's claim for connection time |
362 |
29.9 |
839 |
39.8 |
1201 |
36.2 |
None |
473 |
39.1 |
644 |
30.6 |
1117 |
33.7 |
Decrease in attention and concentration |
350 |
28.9 |
673 |
31.9 |
1023 |
30.8 |
Difficulty sleeping well |
259 |
21.4 |
513 |
24.3 |
772 |
23.3 |
Decreased face-to-face social interactions |
240 |
19.8 |
474 |
22.5 |
714 |
21.5 |
Feelings of anxiety, insecurity and/or distress |
195 |
16.1 |
442 |
21.0 |
637 |
19.2 |
Social isolation |
142 |
11.7 |
318 |
15.1 |
460 |
13.9 |
Alterations in nutritional behaviors |
72 |
5.9 |
166 |
7.9 |
238 |
7.2 |
Total |
1211 |
100.0 |
2108 |
100.0 |
3319 |
100.0 |
It has been found that the amount of time young people spend on social media is significantly related to the development of certain disorders. As the perceived number of hours spent on social networks increases, so does the likelihood of experiencing alterations in behavior. Individuals who realize that they spend more than 10 hours a day on social media are more likely to experience a greater number of disorders. Increased exposure to social media can lead to family complaints, feelings of anxiety and insecurity, and difficulty sleeping: X2 (24, N = 3319) = 560.55, p<.01.
Discussion
The study's results support the two hypotheses. Hypothesis 1 stated that there are high levels of personal exposure among Cuban youth, which is evident in the amount of time these young people spend on social media and the content they are exposed to, especially private life content. Social media are more than just a tool for work or consumption; they are also a means of fulfilling needs, which makes young people consider them to be a space where they can express themselves and modify the forms of their relationships. Social media not only interacts with content and imitate it in real life, but they also reflect people's values and lifestyles. As suggested by Prete & Redon (2020), the narrative people project online reflects subjective elements of the individual's reality.
Social media provides entertainment, and an outlet for expression, communication, content interaction, product promotion, and academic/labor activity (Abi-Jaoude et al., 2020; Candale, 2017; Colás-Bravo, et al., 2013; Domínguez & López, 2015). The expression of opinions and ideas is a crucial aspect of social media use, which satisfies the need for subjective meaning-making. Moreover, activity on the Internet contributes significantly to psychological well-being, especially when it involves interactions with others (Goodyear & Armour, 2019; Nikitina, 2021).
Young people have a tendency to showcase their private lives on social media, projecting their ways of thinking and living, which sometimes creates an idealized image of themselves. Our participants acknowledged that they tended to use social media to embellish the truth and present a perfect image of their lives. They used the platform to share their activities with others. Publishing private information not only serves as a means of expression. Rather, the online presence of an individual helps to maintain the integrity of their personality and identity in the social media realm. It also reflects the image that its creator desires to project (Pogorelov & Rylskaya, 2022).
It is important to note that the high levels of concern for one’s image online can be attributed to the significant involvement and exposure of young people to social networks. Additionally, it highlights the awareness of the risks associated with the use of social media, particularly in regard to privacy issues.
Based on the results, it is evident that social media interactions are short-lived and fleeting in nature. The focus is on instant gratification and immediate responses. This type of participation and socialization carries a risk of decreasing users’ levels of reflection and gradually losing track of history (Abi-Jaoude et al., 2020; Soldatova, et. al., 2022).
The specific ways in which people are exposed to various environments can lead to either positive or negative outcomes, just as other social situations do. Our research highlighted the challenges involved in adapting to different social environments, which can result in significant changes, particularly at the cognitive and emotional levels.
Based on Hypothesis 2, personal exposure exhibits different characteristics depending on gender. Women tend to reflect higher levels of personal exposure, which leads to a higher degree of alteration, including family claims and decreased concentration levels. While most studies have concluded that the differences between men and women are not related to the amount of use, but to certain characteristics of such use, this study revealed a difference that goes both ways (Espinar & González, 2009; Liu, 2018).
It has been observed that women tend to use social networks more than men. They are more active in terms of publishing and consuming content related to their private life, work/study, fashion and trends, motivation, and buying/selling on platforms like WhatsApp, Instagram*, and Facebook*. They also tend to share their private lives more frequently, which makes them more concerned about the image they project. This aligns with previous studies that indicated that women use social networks more for personal care, employment, and training. Additionally, they prefer social networks that require the publication of images. However, this contradicts other studies that claim that men spend more time consuming content on social media (Valencia et al., 2020; Espinoza & Chávez, 2021).
The differences between men and women in the content they post, their motivations, and the time they spend on social media show that these digital spaces are not separate from the sociocultural context of face-to-face interactions. Gender can influence the process of socialization, leading to differences in the way people interact online. This also means that the stereotype that men are more reserved online and only interested in topics like sports, science, and politics is perpetuated.
This information is very relevant both theoretically and practically. These results are very similar to those from contexts with different social, economic and political organizations. They were obtained after only five years of mobile data use. Also, they occurred in a context of limited digital socialization due to issues of access to certain platforms and still limited connectivity. This speaks to the depth of the impact of digital socialization on social networks and the challenges they present in the globalization of living standards and relationships. Therefore, these results are in themselves relevant.
Conclusions
There is a trend of overexposure to social media interactions, mostly on WhatsApp, Facebook*, and Instagram*. People engage in discussions about humor, music/art, and their personal lives, such as friendships, free time, and family. This is mainly done using images and memes through ephemeral interactions. The participants are highly concerned about the image they project and tend to share a lot of their personal life, which leads to various disturbances in their daily life, such as family issues and decreased attention and concentration. Females tend to share more of their personal lives, leading to higher levels of personal exposure.
The exhibition of private and intimate life on the Internet reflects the attempt to be part of cyberspace, and affects the balance between face-to-face and virtual socialization spaces. This translates into alterations in social life, which, in turn, can expose youth to online risks to a greater extent. Therefore, it is necessary for future studies to analyze the phenomenon from a mixed or qualitative methodology that allows researchers to deepen our understanding of the ways in which young people are exposed to social networks, and their affective, cognitive, and behavioral impact, as well as to analyze the possible online risks that may result from such levels of exposure.
*- Activities of Meta Platforms Inc. (Facebook and Instagram), and the X Corp. (as the successor of Twitter Inc.), are prohibited in the Russian Federation.
Limitations
The main limitation of this study lies in the data collection procedure. Methodologically, it was carried out through an online questionnaire, which introduces biases related to the possibility of generalizing the results, since this method meant we only worked with those participants who had access to the Internet. The data analysis was carried out only from a quantitative approach, which reduces the possibility of understanding the phenomenon from the experiences of the participants themselves.
Ethics Statement
The procedure was conducted in accordance with the Ethical Principles of Psychologists in Cuba. Participants were provided with a brief description of the study and were guaranteed complete anonymity, as no identifying information was collected. They were then required to give their consent for voluntary participation by checking a box indicating informed consent. Participation was limited to individuals age 18 years and above.
Author Contributions
J.E. Torralbas conceived of the idea. J.E. Torralbas and E. Corcho developed the theory, and performed the computations and data analysis. J.E Torralbas provided ample feedback and guidance in the capacity of a supervisor of E. Corcho’s thesis. Both authors discussed the results and contributed to the final manuscript.
Conflict of Interest
The authors declare no conflict of interest.
Acknowledgements
This research was supported by the Faculty of Psychology of the University of Havana. We are grateful to the team of testers formed by undergraduate students María Paula Valdés Torres, José Luis Martínez Torres, and Evelyn Rabí Isla.
Appendix
Social media use questionnaire
Age:
Gender:
1. How much time do you usually spend on social media on a daily basis?
___ 1hr – 4 hrs
___5 hrs – 9 hrs
___More of 10 hrs
___None
2. Select the three social media you use most often
___ Whatsapp
___ Telegram
___ Pinterest
___ Facebook*
___ Twitter*
___ Youtube
___ TikTok/Likee
___ LinkedIn
___ Instagram*
How do you usually interact in those social media?
___ Likes
___ Stories/States
___Sharing
___ Comments
___ Posting
___Chat
3. What contents do you usually publish on social media?
___ Humor
___ Political
___ Buy/sell
___ Scientific/technical
___ Fashion/trends
___ Private life
___ Promotion/outreach
___ Motivational
___ Music/arts
___ Work/study
___ Sports
___ Religion
___ Other
___ None
How you publish?
___Videos
___Memes
___Pictures
___Links
___Texts
___Others
___Audios
For what purpose do you publish content on social media?
___ Entertainment___ Sharing/Disclosing content of interest to others
___ Promotion related to work and/or study
___ To let others know about my private life
___ Buying/Selling
___Communication/ Socializing
___ To express my opinion on various topics
___ Giving help
___ Other
4. What content of your private life do you usually publish on social media?
___Family
___Couple
___Free time and entertainment
___Socio-political activity
___Study/work
___Friendships
___Personal interests
___I do not publish about my private life
___Others
How often do you publish content related to your private life?
___ Several times a day
___ Every day
___ 1–3 times a week
___ Once a month
___ Several times a month
___ Every few months
___Never
5. Have you felt that some of these situations have happened to you, following the use of social media?
___ Difficulty sleeping well
___ Changes in eating habits
___ Social isolation
___ Decrease in face-to-face social interactions
___ Feelings of anxiety, insecurity and/or anguish when I do not use social media
___ Decreased attention and concentration
___ Complaint from my family for being connected for a long time
___ None6. In what sense these statements describe you. Mark between 1 and 5, where 1 is Not at all agree and 5 is Strongly agree.
___ I select my best images to post.
___ I do not like others to post any image, comment or video of me without my consent.
___ I give importance to what people say about me on social media.
Social media use questionnaire (original version in Spanish)
Datos generales
Edad:
Género:
1. ¿Cuánto tiempo empleas usualmente en las redes sociales durante un día?
___ 1hr a 4 hrs
___ De 5 hrs a 9 hrs
___ De 10 hrs en adelante
___ Ninguna
Selecciona las tres redes sociales que emplees con más frecuencia
___ Whatsapp
___ Telegram
___ Pinterest
___ TikTok/Likee
__ Instagram*
___ Facebook*
___ Twitter*
___ YouTube
___ LinkedIn
¿Cómo usualmente interactúas en ellas?
___ Likes
___ Stories/States
___ Sharing
___ Comments
___ Posting
___ Chat
3. ¿Qué contenidos sueles publicar en tus redes sociales?
___ Humor___ Político
___ Compra/venta
___ Ninguno
___ Científico/técnico
___ Modas/tendencias
___ Vida privada
___ Autopromoción
___ Motivacional
___ Música/arte
___ Trabajo/estudio
___ Deportes
___ Religión
___ Otros
¿Cómo lo publicas?
___Videos
___Memes
___Imágenes
___Enlaces
___Textos
___Audios
___Otros
¿Con qué propósito publicas?
___ Entretenimiento
___ Compartir contenido de interés para otros
___ Promoción relacionada con trabajo y/o estudio
___ Para dejarle saber a otros sobre mi vida privada
___Otros
4. ¿Qué contenido de tu vida privada usualmente publicas en tus redes sociales?
___ Familia___ Pareja
___ Tiempo libre y entretenimiento
___ Actividad sociopolítica
___ Estudio/trabajo
___ Amistades
___ Intereses personales
___ Compar/vender
___Comunicación/ socialización
___ Para expresar mi opinion sobre varios temas
___ Dar ayuda
___ No publico sobre mi vida privada
___ Otras
¿Con qué frecuencia publicas sobre tu vida privada?
___ Varias veces en el día
___ Cada día
___ 1–3 veces a la semana
___ Una vez al mes
___ Varias veces en un mes
___ Cada varios meses
___ Nunca
5. ¿Has experimentado alguna de estas situaciones después del empleo de las redes so- ciales? Selecciona cuáles.
___ Dificultad para dormir bien___ Cambios en los hábitos alimentarios
___ Aislamiento social
___ Disminución de la interacción social
___ Sentimientos de ansiedad, inseguridad y/o angustia cuando no emplea las redes sociales
___ Disminución de la atención y la concentración
___ Quejas de su familia por el tiempo que dedica a las redes
___ Ninguna
6. ¿En qué grado estas afirmaciones lo describen? Responda entre 1 y 5, donde 1 es para nada de acuerdo y 5 es totalmente de acuerdo.
___ Selecciono mis mejores imágenes para publicar en las redes sociales
___ No me gusta que los otros publiquen alguna imagen, comentario o video mío sin mi consentimiento
___ Le doy importancia a lo que se comente de mí en las redes sociales
References
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To cite this article: Torralbas Oslé, J.E., Corcho Rosales, E. (2023). Personal Exposure to Social Media and Variations by Gender among Cuban Youth. Psychology in Russia: State of the Art, 16(4), 72–89. DOI: 10.11621/pir.2023.0405
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