Elvira de Armas Cortés

Background. Problematic social media use and emotional regulation difficulties have been associated with increased appearance-related concerns among adolescents. However, these associations may vary depending on the interaction of psychosocial factors and contextual influences such as parental mediation.

Objective. To identify profiles based on adolescents’ levels of problematic social media use and online emotional intelligence, and to examine their relationship with appearance-related social media consciousness, considering the mediating role of parental mediation strategies and the moderating role of gender.

Design. A total of 636 Cuban adolescents aged 12 to 15 participated in the study, the majority of whom were female (n = 351, 55.2%). Measures included validated scales of social media disorder, online emotional intelligence, parental mediation, and appearance-related social media consciousness (ASMC). Latent Profile Analysis was used to identify profiles, followed by parallel multiple mediation and moderated mediation models using the PROCESS macro.

Results. Four latent profiles were identified, reflecting different combinations of emotional competence and problematic use. Only active parental mediation emerged as a significant mediator between profiles and appearance-related social media consciousness (ASMC), with stronger effects among adolescents with lower emotional intelligence. No significant moderated mediation by gender was found, although girls reported higher exposure to mediation and more pronounced indirect effects in high-risk profiles.

Conclusion. These findings emphasize that adolescents’ digital and emotional profiles shape how appearance-related risks develop in social media contexts. They underscore the protective value of active parental mediation and suggest that interventions should not only address problematic social media use but also promote emotional competencies and strengthen family involvement, offering practical guidelines for prevention programs and school-based interventions.