Psychology of Media

This article looks at the content strategies of the Russian media and discusses whether they conform to humanitarian values. The content strategies that prevailed in different eras and the social and psychological effects that they engendered are compared. Special attention is paid to conflicts of values and other negative consequences of the communicative incompetence of the media in Russia; this lack of competence poses a threat to the information security of society.

Today, the media are often blamed for having a harmful influence on the moral, psychological, psychosexual, and social development of people. Indignant mothers, polemicists from politics and social fields, spiritual leaders, psychologists, and even researchers of the media attribute to the mass media truly horrific effects, such as the demoralization, perversion, and spiritual impoverishment of their audiences. The most blamed medium is television. Nowadays, television is considered to be the root of evil. The author tries to understand how justified such reproaches to the media are.

This article examines the influence of the mass media and in particular television on the development of the values of pluralism and cultural diversity in children. The role of television is quite important in forming positive attitudes toward cultural, ethnic, and other groups and in inculcating an adequate perception of social reality and tolerant, multicultural awareness. The article also analyzes the functions and principles of public broadcasting, among which diversity of programming is one of the most significant.

The feminization of journalism, a process taking place in numerous countries worldwide, has been advancing at a much higher rate in Russia than elsewhere. This trend is based on both global and specifically Russian factors. The gradual migration of journalism from being a typically male profession to being a predominantly female one brings about a number of inner transformations and creates a certain inner psychological climate. To fully understand these changes, researchers should set new goals for their studies based on an analysis of gender transformations in journalism and on investigations of possible problems and conflicts entailed in the process.

The mass media have become one of the crucial institutions of modern society; it is hard to overestimate their role in the formation of people’s beliefs, values, and physiological characteristics. The media industries are now an integral part of the leisure and entertainment industries. With free time becoming a key economic resource of society, the individual lives and psychological well-being of people are significantly influenced by the processes of mass communication and by media companies; this level of influence results in the emergence of a new human being—homo mediatis.