Department of Management, National Research University Higher School of Economics, Perm, Russia
Analyses of the connection between cultural values and economic development have changed many times in different countries and in different periods. In Russia, which is constantly undergoing economic and social transformations, this issue is especially rel- evant. One can say that culture, to some extent, bears responsibility for economic devel- opment, and so it is to be expected that different generations of the Russian people would perceive questions related to the connection of cultural values and economic attitudes in different ways. This article presents the results of research dedicated to revealing the correlation between cultural values and economic attitudes among different generations of Russians (N = 110 people). The participants were youth (18–25 years old) and adults (37–63 years). I found that, for the adult generation, the “power-distance” index (a mea- sure of the level of dependence on power structures) was positively correlated with eco- nomic self-determination and the desire to have money. For the younger generation, nei- ther the power-distance index nor the “masculinity” index was associated with economic autonomy, while the “uncertainty-avoidance” index encouraged economic autonomy but did not create additional opportunities for increasing personal income. In the study eco- nomic paternalism was expressed more by the younger generation; they were also more ready to invest energy in business, but they were not as interested as the adult generation in the state of the economy.
Keywords: culture, values, economic attitudes, intergenerational differences