Anastasiya V. Grishina

This article focuses on the role of the media in shaping the worldview of today’s youth. In Part 1, social attitudes and social stereotypes are described in the context of ethnic relations. Part 2 describes the research into social distance and ethnic and religious stereotypes conducted by I.V. Abakumova and A.V. Grishina. The study was conducted in two stages. First we analyzed various TV and radio programs, articles in the press and on the Internet, about migrant workers, published from March 2009 to March 2012, to identify the image of migrant workers in the Russian media, for further study of the perceptions of migrant workers by students in different professional fields. In the second stage, we modified E. Bogardus’s “Social Distance Scale” in order to assess respondents’ attitudes toward media images of migrant workers and, more importantly, to determine the social distance at which the respondent tolerates the images and therefore the migrants themselves. The last part of the article reports the main findings and conclusions of the study.