Olga V. Mikhailova

The study of personal qualities’ development and the peculiarities of value-motivational aspects in groups with various manifestation levels of these qualities are of particular interest for contemporary researchers as well as for practicing psychologists who develop psychotechnologies aimed at personal value-motivational sphere management.This article suggests new approaches for analyzing and studying value-motivational aspects of personal activity, predetermining innovation activity. It also provides an analysis of a comparative empirical study that evolves value-motivational characteristics in students with various innovativeness levels.

The author submits a detailed theoretical analysis of innovation behavior based on manifestations of personal value-motivational activity. Resulting from the given theoretical analysis, a suggestion is made that the manifestation and development of personal potential is determined by values and motives. Personal innovation potential is regarded as an effective combination of various activity forms, and innovativeness is a personal quality that is manifested by a form of effective activity. Currently, psychologists are highly interested in evolving value-motivational structure of personal innovativeness.

The given article discusses the results of an empirical study aimed at revealing value- motivational peculiarities of students in groups with various levels of innovativeness manifestations. Indicative peculiarities of value-motivational characteristics are revealed in groups with low, middle and high levels of innovative qualities. Furthermore, gender differences in innovativeness manifestation and value-motivational characteristics of this quality in young men and women are thoroughly described.

New data concerning the personal and gender specifics of the value-motivational sphere and innovativeness manifestation in young adults are presented using a thoroughly described research strategy as well as results substantiation.