Head of Developmental Psychology chair,
Perm State National Research University,
The structure of their future presidents’ images among Russian and American students was studied. The general tendencies and specific features of the perception of a future president among Russian and American students were revealed. For respondents of both groups, the significant factors influencing their choice of whom to vote for were the program of the candidate, his strategic thinking, the reliability of his team, a high degree of professionalism and competence, leadership skills, the ability to speak and convince, and personal qualities. In regard to specific features, Russian students paid more attention to the business qualities of a future president than did American students; Russian students were optimistic and considered elections capable of effecting changes in the country. American students showed less interest in political events, along with the professional qualities of the leader; they paid attention to his appearance and believed that elections can affect the private life of people.
Keywords: perception of a political leader, political image, president’s image